2023 NBA All-StarsAT&T Playmaker Arcade
AT&T showed up in Utah at the 2023 NBA All-Star game with an unforgettable gamified experience that puts NBA fans into the action. Step into the 3D scanner and walk away with a custom virtual avatar of yourself and load it into two mobile game stations and to see yourself on the big screen. Race through the clouds over Utah to get to the stadium in AT&T’s Dribble Dash games or have your avatar pull of some sweet moves in AT&T’s Dunk Champion. Those we were feeling camera shy or couldn’t wait to get playing could choose 3D-scanned Paul George and Vince Carter avatars or their favorite team mascot. We sweetened the deal by offering killer NBA swag, a Google Pixel phone and even tickets to AT&T's Pregame Concert and see Kid LaRoi for anyone who stepped into the space.
