2022 AT&T Pebble Beach Pro-AmAT&T Golf Visual Identity
2021 brought a unique opportunity to evaluate and reinvigorate AT&T's visual presence in golf which was spread over two PGA tournaments, three athlete and a host of other smaller events. The challenge was to create a system that could connect all of AT&T's already established golf properties together with a complementing visual thread while balancing each asset's unique identities. Incorporating cues from AT&T's consumer identity and taking inspiration from the natural curves found in a golf swing, the graphic language and visual system developed a unified AT&T presence in the sport of golf no matter where. First introduced at the 2022 Pebble Beach Pro-Am and more fully flushed out in 2023.
